Location: Clemmons / Winston-Salem, NC
Position Type: Full-Time, In-Office (Not Remote)
IMPORTANT: This is NOT a remote position
This role is based in our Clemmons, NC office. Applicants seeking remote or contract work will not be considered.
About Topsider Homes:
Topsider Homes is a designer and fabricator of high-end custom post & beam homes sold worldwide since 1968. We are not a builder and do not sell modular homes. We design, engineer, fabricate and ship premium building packages for local assembly. We operate in a B2C, high-ticket, long sales cycle environment, where prospects require education, trust-building, and ongoing engagement before purchase.
Role Overview:
We are seeking a hands-on web professional to take ownership of our website performance, SEO execution, and ongoing optimization. This is a doer role—you will directly implement changes and improvements on our PHP-based website to increase qualified traffic, engagement, and lead generation.
Key Responsibilities:
- Modify and manage our PHP-based website.
- Implement SEO and AI optimization improvements.
- Build and refine landing pages targeting high-intent searches.
- Improve conversion, user experience, and site structure.
- Support a long sales cycle funnel through better content flow and user experience.
- Monitor performance and continuously optimize.
Requirements:
- 5+ years hands-on web development experience.
- Strong working knowledge of PHP-based websites.
- Proven experience improving SEO rankings and organic traffic.
- Experience with conversion optimization (CRO).
- Ability to work independently and execute quickly.
Highly Relevant Experience (Preferred):
- Experience in construction, real estate, architecture, or related industries.
- Experience working with high-ticket B2C products or services.
- Familiarity with long sales cycle / consultative sales environments.
- Experience with niche or non-commodity businesses where customer education is required.
Compensation:
- $85,000+ with flexibility for the right candidate, based on experience and demonstrated ability
Performance-based bonus opportunity available.
Benefits:
- PPO health plan, including dental and vision, paid holidays, vacation policy, etc.
Work Structure:
- Primarily in-office role.
- Potential for 1–2 remote days per week once established.
Who This Role Fits:
- Someone who understands that not all websites are transactional.
- Comfortable supporting a longer decision-making process.
- Interested in working on a unique, non-commodity product.
PLEASE ANSWER THE FOLLOWING TO BE CONSIDERED FOR THIS POSITION:
- This is an in-office position in Clemmons, NC (with limited hybrid). Are you able to work on-site? Yes / No
- Rate your hands-on experience working directly with PHP websites (making changes, edits, improvements): 1 (none) – 10 (expert)
- Rate your experience improving organic search rankings through direct website changes (on-page SEO, structure, content): 1 (none) – 10 (expert)
- Rate your experience improving website performance for lead generation (conversion, UX, calls-to-action): 1 (none) – 10 (expert)
- Rate your experience working with high-ticket, long sales cycle B2C products (e.g., construction, real estate, luxury, etc.): 1 (none) – 10 (extensive)
- Rate your preference for hands-on execution vs. managing others: 1 (primarily managing) – 10 (fully hands-on builder)